So you’ve decided to set up a ski trip for your group and it’s time to get ready for sign-ups. Getting the bulk of your sign-ups on the first day is one of the keys to keeping your trip-planning headache free. Over the years we’ve noticed some best practices emerge that help maximize sign-ups on the day they open.
Social media might drive us all a little crazy at times, but it’s a great tool, particularly if you are working with students.
Schedule Facebook posts on your group page in the weeks leading up to the opening of sign-up. This is a great place to promote the trip and add You Tube ski videos to get the group motivated. Like this one.
Use Instagram to post pictures to get the group pumped. Often a great picture can inspire people far more than words. You can use PicMonkey to customize them for your group like this:
Recruit some of your group to record and post some Vines about the trip. Have fun with this. Get a little crazy. You know you want to.
If you are leading a church group, don’t forget to use your church bulletin so the parents are in the know, too. Teenagers can be notorious for forgetting to tell their parents critical information, amiright?
And while we are talking about parents, why not offer a “Book-by-this-date” discount to encourage early sign-ups? Money talks. Loudly.
Use your church or group’s website, maybe posting one of those snazzy pictures you made on PicMonkey for your Instagram posts.
Be sure to advertise the number of available spots, particularly if it is limited, and the release date in all of your promotions. And always link to your group’s Ski Daddy website so it will be easy for your group to know exactly where to go to sign up. A little promotion up front will save a lot of time later, and it’s a lot more fun than tracking down your group members to remind them right before the deadline.
If you need help with promoting your group ski trip or have other questions about organizing your group, get in touch with one of the great members of the team at Ski Daddy. This is what we do all day, everyday, and we can help make your trip, from planning to returning home, smooth and headache-free.
Do you have any great ideas for promoting your group ski trip? What has worked for you in the past? Leave a comment and let us know – there are other group leaders out there who could benefit from your experience.